With DS and Wii maintaining unflagging sales throughout, it’s contributed immensely to keeping up Nintendo’s profit margins by a good 34 percent. April and September saw steep gradients in these products’ sales but with the recession and a purchase deceleration, the gaming house has been giving out conservative forecast with a 3 percent downslide.
The recent rise of the yen against the US dollar as well the Euro too has led to a huge sector of the gaming market getting hit considerably. Nintendo too is a part of victim sector. Still reports do suggest DS sales sliding down since previous records, and it would be a mistake for Nintendo to assume that this Christmas is just like always. It would be advisable to take up proper steps.